TOKYO – P&G has launched a short documentary for its Pampers brand in Japan that gives recognition to the extreme effort and dedication mothers put into raising a baby in its first year.
Developed by Beacon Leo Burnett (also known as Beacon Communications), the video follows a group of mothers who take their babies to a hospital for their first annual checkup. As the checkup takes place, the husbands are shown creating a tribute to their wives outside the doctor’s office. The film then documents the wives’ reactions.
The video is supported by a website that encourages friends and relatives to wish all new mothers a ‘Happy first birthday’.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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