Puma bats for women's cricket, urges increase in viewership

Puma has partnered with brand ambassadors Kareena Kapoor Khan and MC Mary Kom, along with Faye D’Souza, Masaba Gupta and Vineeta Singh, to promote the viewership of women's cricket.

 

Coincided with the ongoing WPL for which Puma is the kit partner for Royal Challengers Bangalore and Delhi Capitals, the film features the five women speaking about how women's cricket receives 1/8th of the digital viewership men's cricket does, and looks to break the gender bias in the sport, by asking more women to watch it.

 

The campaign will also see five of them attending a Women’s Premier League (WPL) match in New Delhi on 10 March (Delhi Capitals vs Royal Challengers Bangalore), and urges viewers to join them at the stadium.

 

Karthik Balagopalan, managing director, Puma India, said, “As the country’s leading sports brand, PUMA has been a long-standing driver of change in shattering gender biases and championing women’s sports. Traditionally, women in the country have not been encouraged to watch and embrace sports as men have. Now that is the need of the hour. We are at the turning point to create an equitable sporting landscape and women need to watch women’s sport in order to drive change.”

 

He added, “As we launch this campaign today, it is heartwarming to have India’s leading women such as Kareena Kapoor Khan, Vineeta Singh, MC Mary Kom, Masaba Gupta and Faye D’Souza, use the power of their voice and platforms to address this cause. Cricket is 'everyone’s game' and as a brand we have been advocating it from the time we onboarded Harmanpreet Kaur with an award-winning social experiment. We are confident now that this remarkable collaboration will further the narrative, level the playing field, increase fandom and create inspiration for the future generation of women athletes.”