Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
GUANGZHOU/HONG KONG - Agency types are known for burning the midnight oil (and often the 1 am, 2 am and 3 am oil as well). Concern about the morale and health effects of such late nights led Saatchi & Saatchi to champion an internal 'Bark you up at 6:45' movement.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.