Sabina teases with peek-a-boo bra ad

Oversized makeup cases and wardrobe racks have never found a better use than in this commercial for Thai intimate-wear brand Sabina by GREYnJ United. The clever use of props conveniently allows Thai actress Chompoo Araya to retain her modesty for TV viewers, even as the on-set audience gapes.

Sabina has previously launched campaigns that celebrates women in all sizes and shapes. Ad Nut thinks this tongue-in-cheek campaign is another commendable effort that doesn't over-sexualise or titilate when promoting underwear.

CREDITS

Chief Creative Officer: Jureeporn Thaidamrong
Creative Director: Irvine Prisilia
Art Director: Matthana Saetiaw , Nattakit Satitviboon
Copywriter:  Worrawan Chailert, Puriwat Poonyawiboonchart
Managing Director: Kanaporn Hutcheson  
Client Service Director: Kanokkorn Seehapan  
Account Director: Vorawan Kaewket 
Account Executive: Supada Asawasirisilp 
Traffic manager: Warangkana Naksakul
Agency Producer: Kanoksak Kanchanachutha 
Agency Producer: Thanyaporn Damprasert  
Strategic Planner: Jongkoch Dusittanakarin 
Digital Media Director: Pojanee Sowantip 
TVC Production House: Phenomena
TVC Director: Rong Soralamp  
TVC Producer: Sucheera Kaewngam 
The Making of” Production House: Dylan Film
The Making of” Director: Jay Nantakwang

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.