Campaign India Team
May 29, 2023

The Adani Group shows India it can get things done

The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.

The Adani Group has launched a campaign titled ‘Hum Karke Dikhate Hain’ (let’s do and show), to tell users about its pursuit of overcoming obstacles to build world-class infrastructure, both in India and abroad. Conceptualised by Ogilvy, the film features different brands from the Adani Group, which has completed 35 years in the country.

The film begins with showcasing the work that the group has done with its various brands that have been a boon to consumers and the society at large. It highlights, through its voiceover, that whenever someone says something is impossible, the company takes matters into its hands and proves otherwise.

Pranav Adani, director, Adani Enterprises, said, “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to drive positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.” 

Piyush Pandey, chairman, global creative and executive chairman - India, Ogilvy, added, “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”

CREDITS

Agency: Ogilvy, India
Chief creative officers: Harshad Rajadhyaksha and Kainaz Karmakar
President and head of office, Mumbai and Kolkata: Hirol Gandhi
Chief strategy officer, Ogilvy India: Prem Narayan
Group creative director: Pankaj Nihalani and Mukesh Jadhav
Creative director: Shrikant Trivedi, Neha Sharma and Kailash Chandra
Executive vice President: Abhijit Dube
Client servicing director: Puneet Dewli and Paramjit Singh Talwar
Planning director: Bala Sai
Production house: Hungry Films
Director: Mahesh Gharat
Producer: Dharam Valia

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

19 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

22 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.