Campaign India Team
Jan 16, 2022

Tinder India unveils a diverse set of dating stories through the journey of firsts

Watch the films conceptualised by the in-house team here.

Tinder has rolled out a campaign to highlight their product features such as explore, hot takes and vibes. The film aims to showcase how their product offerings, combined with mutual interest, give users an outlet to discover potential matches and create unforgettable social experiences.   

Conceptualised by the in-house team, the four short films feature snippets of GenZ's in India. The films showcase first dates (as shown above), first kisses, the first move, and first sorry's which all started through matching with their partner on Tinder.

Taru Kapoor, general manager, Match Group India, said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

Source:
Campaign India
Topics

Related Articles

Just Published

9 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

10 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

11 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

11 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.