Bailey Calfee
Oct 5, 2023

Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors

Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.

Ahead of October 3, dating app Tinder has released a PSA with Mean Girls’ Jonathan Bennett to raise awareness about scammers in the online dating world. 

While the date holds significance for fans of the film, it’s also World Romance Scam Prevention Day.

Created in partnership with Tinder agency of record Mischief @ No Fixed Address, Bennett — who starred in Mean Girls as love interest Aaron Samuels — cautions online daters on the “mean people,” like “love bombers” and “money seekers,” who may try to take advantage of them while they’re looking for love.

“Fans have a lot of fun celebrating all their favorite memes and quotes every October 3, but it’s also important that we can take this day to acknowledge some important lessons about how we interact with others online,” said Bennett in a press release. “We want everyone to continue to recognize this day, while also being more aware of the types of common behaviors of online  scammers to watch out for.”

This campaign follows another from parent company Match Group released in January that teaches users how to prevent getting scammed online.

"At Tinder, we are proud to lead on safety efforts and create campaigns that are both beneficial and culturally relevant that can help drive more awareness and make dating safer on our app and across online platforms,” said Stephanie Danzi, SVP of global marketing at Tinder, in a press release.

Per the release, the FBI reports that, though older adults are the most likely victims of reported romance scams, reports from younger people are increasing year over year.

Along with the PSA, Hinge — another Match Group brand — will be sending messages to users warning them not to send money or take financial advice from people they don’t know. 

 
 

 

Source:
Campaign US
Topics

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.