Developed by Cheil Worldwide, the digital campaign was designed with the concept of theme park, to build a favourable image of the brand and to present a unique and fun user experience. The initiative aims to make users feel as if they are riding a rollercoaster in the theme park through the use of webcams.
Targeted at Facebook users in their early twenties, the campaign launched at the end of April. Since then, the app has received more than 120,000 'likes'.
After users like the Samsung Smart Park Facebook page and select their friends, they will be led to a microsite where the virtual theme park is, Facebook users will be put on a rollercoaster ride that showcases Samsung products in different rooms by getting users to play a game.
The first room is Sound Studio with Galaxy Tab, whereby users have to play the drum in the beat. After that, they will be led to Smart Theater with Samsung Smart TV. The Happy Wind Room features Samsung air-conditiners and the final room has washing machines.
Users can turn the process into a video via the website and share it on Facebook.
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