EssenceMediacom gains top spot in first APAC media league of the year

OMD and UM are among the top five agencies in the agency table, while independent ...

How the tariff war could strengthen Apple's ties with India

Matt Keon joins TBWA Sydney as CCO, finalising leadership...

Will AI chatbot advertising disrupt adland?

Havas Media wins Perfetti Van Melle ANZ pitch, retains ...

4 hours ago

EssenceMediacom gains top spot in first APAC media league of the year

OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.

2 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

2 hours ago

Matt Keon joins TBWA Sydney as CCO, finalising ...

Matt Keon takes over from Evan Roberts, who recently departed the agency to launch his start-up. Also joining the team is Josh Taylor Dadds as head of strategy from Special NZ.

1 day ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

1 day ago

Havas Media wins Perfetti Van Melle ANZ pitch, ...

Both businesses were won as incumbents.

3 hours ago

Aldi redefines value with humour, hi-vis, and hommus

In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.

1 hour ago

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

Apr 3, 2025

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

7 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

1 day ago

Australian agencies voice frustrations with pitch ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.

2 hours ago

Unsanitary practices at Abbott's baby formula ...

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

4 days ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.

Apr 2, 2025

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

4 days ago

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

Apr 3, 2025

Why live commerce is the sleeping giant of the ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.

The CMO's MO

Feb 11, 2025

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Jan 17, 2025

'I'm dreaming of AI that reads our thoughts': Ant ...

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

Jan 6, 2025

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

Nov 15, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Ageism in adland

Mar 14, 2025

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

Mar 12, 2025

Will you still need me, will you still feed me?

While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.

Mar 10, 2025

The value of experience: Why adland must address ageism

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.

Mar 7, 2025

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.

The Work

4 days ago

Bonds taps Robert Irwin to show how wild comfort down under can really get

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Apr 3, 2025

Tiger Beer paints Singaporeans with a broad brush

In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.

Apr 1, 2025

Pizza Hut lures lunchtime queues in Hong Kong

Because nothing screams 'lunchtime bliss' like a free slice of pizza.

Apr 1, 2025

Heineken wants you to crack open a cold one… for your face?

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE