Advertising, Marketing, Media, Digital, PR News & more

Why brands are scaling back their sustainability commitments

A record-breaking hot year makes COP29's climate finance promises feel dangerously...

DOJ to recommend Google sell off its Chrome browser: Report

The Knowledge

Omnicom, WPP and Publicis shops vie for top spots in ...

Is cheap the new black? E-commerce's existential crisis

Pepsi's global brand relaunch expands to Sri Lanka with ...

Why brands are scaling back their sustainability commitments

1 day ago

Matthew Keegan

Why brands are scaling back their sustainability commitments

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

DOJ to recommend Google sell off its Chrome browser: Report

11 hours ago

Robin Langford

DOJ to recommend Google sell off its Chrome ...

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.

Omnicom, WPP and Publicis shops vie for top spots in global media league

The Knowledge

1 day ago

Elena Lewis

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

Is cheap the new black? E-commerce's existential crisis

1 day ago

Ramakrishnan Raja

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

1 day ago

Staff Reporters

Pepsi's global brand relaunch expands to Sri Lanka ...

INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.

2 hours ago

TBWA Melbourne wins Australian Defence Force Recruiting pitch

The incumbent VML has held the account for six years.

X signs partnership with PubMatic to boost ad revenue

11 hours ago

Reem Makari

X signs partnership with PubMatic to boost ad revenue

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

1 day ago

Staff Reporters

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

Why Chinese brands are aggressively expanding in Indonesia

2 days ago

Gunjan Prasad

Why Chinese brands are aggressively expanding in ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

The Knowledge

3 days ago

Nicola Merrifield

Purpose-led marketing—still in favour?

Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.

Ebiquity names chief executive following Nick Waters' exit

1 day ago

Shauna Lewis

Ebiquity names chief executive following Nick ...

Waters will remain with the business until January 2025 to ensure a smooth transition.

Bestore's regulatory clearance fails to quell consumer concerns

2 days ago

Minnie Wang

Bestore's regulatory clearance fails to quell ...

The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

3 days ago

Staff Reporters

Coca-Cola faces backlash for ‘ugly’ AI-generated ...

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

Veteran Australian broadcaster Alan Jones arrested over sexual assault allegations

3 days ago

Staff Reporters

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

Agency of the Year 2024: Shortlists announced

3 days ago

Staff

Agency of the Year 2024: Shortlists announced

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.

Representation Matters

Nov 6, 2024

Matthew Keegan

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

What will it take for female creatives to get the recognition they’ve long been denied?

Oct 28, 2024

Matthew Keegan

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Top agencies abandon Campaign Brief amid growing controversy

Oct 28, 2024

Nikita Mishra

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Oct 22, 2024

Julia Walker

Victoria’s Secret’s comeback fashion show portrays ...

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

The Work

Nike honours Rafael Nadal’s career with cinematic film

12 hours ago

Alessandra Scotto di Santolo

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

2 days ago

Staff Reporters

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

2 days ago

Charlotte Rawlings

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

The campaign was created by Leo Burnett.

Monopoly Go! encourages friendship in first global campaign

2 days ago

Julia Walker

Monopoly Go! encourages friendship in first global campaign

The star-studded campaign features Will Ferrell as Mr. Monopoly.

Nespresso brings snowman and David Beckham together for Christmas

The Information

Nov 15, 2024

Eszter Gurbicz

Nespresso brings snowman and David Beckham together for Christmas

Campaign produced by company co-founded by Beckham.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.