How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of ...
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2 days ago
How AI is reshaping the dynamics of ad fraud
Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
The Information
2 days ago
Mark Read on WPP’s creative agencies slump, big ...
CEO dismissed idea WPP might sell AKQA in Campaign interview.
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10 hours ago
Stagwell revenue up 10% organically in last quarter ...
The holding company is predicting net revenue growth of 8% this year.
2 days ago
Hakuhodo announces new leadership in planned transition
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
10 hours ago
Deal reached as Indonesia opens its doors to iPhone ...
The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.
3 days ago
WPP shares slump as revenue declines and headcount drops by 6000
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
3 days ago
Creative Minds: Kate Enright would rather take ...
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
2 days ago
Is CTV the new primetime for advertisers during ...
While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.
2 days ago
40 Under 40 2024: Yong Ping Loo, TBWA
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
3 days ago
APAC revenue dips for Edelman as global revenue ...
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
3 days ago
DoubleVerify to add URL-level reporting amid CASM ...
DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.
2 days ago
Campaign Big Global Awards 2025: winners revealed
Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.
The Knowledge
3 days ago
Adland has the power to influence social media but ...
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
4 days ago
Is Jung von Matt’s independence its secret to ...
The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.
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3 days ago
Salesforce and Google expand partnership to boost ...
The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.
Creative Minds
3 days ago
Creative Minds: Kate Enright would rather take ...
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
Feb 20, 2025
Creative Minds: Fachrul Rizal considers advertising ...
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
Feb 14, 2025
Creative Minds: Sally Anderson is always asking ...
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
Feb 7, 2025
Creative Minds: Kartik Smetacek loves the simplicity...
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
Representation Matters
Feb 20, 2025
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Feb 18, 2025
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
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Feb 13, 2025
The boys’ club still runs Australian advertising—and...
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
The Work
10 hours ago
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
3 days ago
A catchy pop tune to normalise period leaks and cramps
The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
4 days ago
Canva makes design child's play in W+K Tokyo's latest
Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.
Feb 25, 2025
Skoda’s Elroq takes cues from nature’s cleverest critters
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
Feb 20, 2025
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025!
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Most Read
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BY PR NEWSWIRE