Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of ...
6 hours ago
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
3 hours ago
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
15 hours ago
Crisis in a cup: Manner Coffee faces PR debacle ...
One of China's top coffee brands is now under intense scrutiny regarding its workplace culture and customer safety.
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The Knowledge
18 hours ago
June global indie rankings: Horizon Media takes top ...
Australian agencies Nunn Media, Howatson+Co and Half Dome secure positions in the global top 20.
PROMOTED
1 day ago
'Creative will be automated, but creativity never ...
In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
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3 hours ago
Income Insurance uses feline flexibility for a purrfect analogy
Life is unpredictable, but investments should be simple and adaptable. This new campaign uses the internet's favourite furball to convey just that.
3 hours ago
Standard Chartered promotes Hayman Fung
Fung will retain her position as head of marketing of wealth and retail banking for Hong Kong while also overseeing Singapore, China, India, Korea, United Arab Emirates (UAE) and Taiwan.
1 day ago
Adland's wilful ignorance of the climate emergency ...
Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.
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1 day ago
Do trans people in adland get the workplace support ...
Coming out as a trans person can be scary for individuals who seek to live as themselves. We speak to two trans people at OMG about what a supportive office environment should look like, the importance of policy, and allyship from colleagues.
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1 day ago
Cannes Lions 2024: APAC disappoints amid Grand Prix ...
While Ogilvy Singapore secured one of the most prestigious awards at the Festival, and The Monkeys also nabbed a Grand Prix, the overall regional performance fell short.
3 days ago
The Monkeys Sydney, Ogilvy Singapore take home ...
Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.
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1 day ago
Cannes Lions 2024: Must-see Grand Prix winning work ...
Bookmark this page for the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.
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9 hours ago
X appoints Nick Pickles to lead global communications
The social media platform is expanding Pickles’ role as global head of government affairs to include comms.
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4 days ago
SIA retains PHD as media agency of record
EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.
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Jun 19, 2024
AIA’s CMO breaks down new campaign that redefines ...
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Cannes Lions 2024
3 hours ago
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
18 hours ago
Industry needs to get better at short-form ads, ...
Tor Myhren, vice-president of marketing communications at Apple Inc, said people don’t have the time to watch long ads.
1 day ago
Cannes Lions 2024: APAC disappoints amid Grand Prix ...
While Ogilvy Singapore secured one of the most prestigious awards at the Festival, and The Monkeys also nabbed a Grand Prix, the overall regional performance fell short.
1 day ago
Cannes Lions 2024: Must-see Grand Prix winning work ...
Bookmark this page for the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.
Agency Report Cards 2023
Jun 14, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Jun 14, 2024
Agency Report Card 2023: Publicis Media
Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.
The Information
Jun 13, 2024
Agency Report Card 2023: Publicis Creative
Bold leadership decisions that drive change as well as sound creative and business judgment continue to pay dividends for Publicis across APAC.
The Information
Jun 12, 2024
Agency Report Card 2023: PHD
With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.
The Work
Jun 12, 2024
Philips plays spot the difference with lookalike celebs
The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.
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Jun 11, 2024
When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
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Jun 7, 2024
From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
May 29, 2024
Let's talk about sexual consent
Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.
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May 27, 2024
From teeth to golf balls: What not to flush
This Sydney Water campaign is a witty take on anyone who needs a reminder that only pee, poo and paper should go down the loo.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Nov 18, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
PROMOTED
Jun 19, 2024
The Impact of AI Regulation on the Ad Industry
While the EU has taken a lead in regulating AI, Criteo’s Diarmuid Gill believes marketers in Southeast Asia should not be far behind, putting in place ethical frameworks around AI practices.
PROMOTED
Jun 13, 2024
Why diversity and inclusivity are the key ingredient...
Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China
PROMOTED
Jun 7, 2024
“There is an increasing need to pay attention to ...
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
PROMOTED
Jun 11, 2024
How Connected Retail can help brands monetise the ...
By seamlessly integrating store signage, point of sale devices, and data-led insights, Connected Retail enables marketers to activate the ultimate contact between brands and consumers – the checkout counter.
Most Read
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BY PR NEWSWIRE