EssenceMediacom gains top spot in first APAC media league of the year
OMD and UM are among the top five agencies in the agency table, while independent ...
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
Matt Keon takes over from Evan Roberts, who recently departed the agency to launch his start-up. Also joining the team is Josh Taylor Dadds as head of strategy from Special NZ.
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
Both businesses were won as incumbents.
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
Because nothing screams 'lunchtime bliss' like a free slice of pizza.
The rebrand was handled by The Elephant Room.
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think