AKQA Group CEO Ajaz Ahmed resigns after 30 years
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
3 hours ago
AKQA Group CEO Ajaz Ahmed resigns after 30 years
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
23 hours ago
Top 10 food brands in Southeast Asia
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
23 hours ago
Mastercard highlights value of inclusion in new ...
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
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3 hours ago
Publicis upgrades global forecast as it reports ...
Organic growth tracks above 5% for a third quarter.
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22 hours ago
DDB Sydney launches internal sustainability drive
The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.
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3 hours ago
'UK feels very strong overall': Arthur Sadoun on another forecast upgrade, 'black ...
Publicis chairman and CEO speaks to Campaign at Q3 results and says the group is "winning in China", highlighting the robust media and creative performance across Asia-Pacific in Q3 results.
21 hours ago
Uniplan promotes Judd Christie to Greater China CEO
Christie, managing director of Uniplan's Hong Kong office, has been elevated to lead Greater China after being at the company for over six years.
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1 day ago
Amazon Ads launches new full-funnel advertising ...
The features aim to optimise media investments and drive campaign performance.
2 days ago
'Creative people make the world worth living in': ...
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
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1 day ago
Chinese-Canadian actor Simu Liu criticises boba ...
In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.
2 days ago
We Are Social co-founder steps down after 16 years
Brett Marchand will be interim group chief executive.
1 day ago
GroupM appoints Milton Liao as South China client ...
Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.
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2 days ago
WFA: APAC media inflation set to soar in 2025, 2026
Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.
2 days ago
How Leo Burnett and McDonald's achieved five ...
CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
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2 days ago
X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
The CMO's MO
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Oct 10, 2024
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Agency Report Cards 2023
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
The Information
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
The Information
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
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2 days ago
The gift of love: A Dashain story by Samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
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3 days ago
100 Plus rebrands as daily hydration drink in Malaysia
Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.
Oct 11, 2024
McDonald’s Singapore rallies youth to embrace self-love and resilience
Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
Oct 8, 2024
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
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Oct 4, 2024
Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
PROMOTED
1 day ago
The Rise of the Change Makers — responding to ...
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 7, 2024
How the right audience data can future-proof your ...
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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PROMOTED
Oct 4, 2024
YouTube Works Awards Southeast Asia jury commend ...
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
Most Read
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BY PR NEWSWIRE