4As Singapore relaunches IAA

Anthony Kang, president at Dentsu Singapore, was picked as the chapter president of IAA; while Vincent Hoe, the group managing director at AG Advertising, was named vice president.

At the recent launch party, Ted Choo, president of 4As, said the industry has evolved a lot over the past 60 years, with borders disappearing and advertising practitioners becoming more commoditised.

“Today, we see a new ‘working arrangement’. Lines between markets and amongst players in the ecosystem are blurring. With new thinking and new technologies, the playing field is rapidly changing for advertisers, agencies and media owners. An individual today can be a client advertiser, marketer, media owner, target customer and sometimes, even an agency,” he added.

He is also the chairman of professional development (training & development) at IAA Singapore.

Alan Rutherford, chairman and world president of IAA, said, “The market is more complex than ever. Revenues are tighter and relationships more strained. In this context it is important that we pull together as an industry.”

“To protect and develop our industry, we need to ensure we self-regulate what we do to ensure our standards are upheld. We need to ensure best practices are prevalent throughout. And we need to continuously develop the next era of talent. It is with these ambitions that we operate as the IAA. I'm so glad that Singapore has joined to further the initiative,” he noted.