Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 30, 2023
Ad spend wasted on invalid traffic to soar 33% in 2024
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Feb 25, 2025
APAC ad spend growth pegged at 5.8%, buoyed by SEA
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
12 minutes ago
Women to Watch 2024: Catherine Zhu, Interone & DDB
As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
6 hours ago
GoTo ad revenue soars 92% as on-demand business ...
Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.
6 hours ago
Duolingo comms head Sam Dalsimer leads 'wholesome ...
Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more wholesome comms approach.
6 hours ago
Unilever uses digital twins to accelerate content ...
Chief growth and marketing officer Esi Eggleston Bracey spoke about integrating AI technologies at the Nvidia GTC 2025 conference.