It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
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The agency group rebranded on a global level last December.
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Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
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The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.
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