AME: Ogilvy's Tim Broadbent on marketing ROI for procurement

SHANGHAI - Tim Broadbent, global effectiveness director at Ogilvy & Mather, is presenting a breakfast workshop examining some of marketing procurement's key issues at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.

AME: Ogilvy's Tim Broadbent on marketing ROI for procurement
Speaking at the start of day two, Tim Broadbent will present a breakfast workshop tailored specifically to procurement professionals. During the invitation-only session, he will explore and examine some of marketing procurement’s key issues.

Attendees can look forward to an overview of return on investment tools (both long- and short-term) and brand strength tools through discussion, brand case studies and illustrated examples. Broadbent will also touch on the links between marketing spend, profitability, cash flow and shareholder value.

Broadbent moved to Asia when he joined Ogilvy in 2006. He is the president of planning for Asia-Pacific and leads Ogilvy's effectiveness initiative globally.

Armed with a degree in philosophy and metaphysics, he started work in Beecham's market research department but rapidly switched to advertising account planning at BMP. Over the next 30 years he worked at several other London agencies, including WCRS and Saatchi & Saatchi. He also served as planning director and managing partner of Y&R and chief strategic officer of the Cordiant Group EMEA.

Broadbent is the only person to have won two Grand Prix at the IPA Effectiveness Awards. He is also a visiting professor of marketing at the University of the Arts in London and a fellow of the IPA. Broadbent, his wife and his hi-fi live in Beijing, China.

Click here for a list of the other speakers and their topics.

The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.



Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

11 hours ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

11 hours ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.