His talk titled 'The new creative: Driving marketing effectivess through Customer Utility' will take place at the end of the second day of the two-day festival held at the Pudong Shangri-La in Shanghai at the end of March.
Customer Utility is MRM's proprietary approach for engaging consumers in a digital world through a product, service or an experience in order to generate a network effect. It is measurable, fully accountable and provides significant return on investment.
Hendell took over as CEO of MRM Worldwide in 2004. He leads a team of 2,500 employees across 62 offices in 40 countries around the world.
Under his leadership, the agency was transformed from a well respected direct-mail shop into a top-five global digital and CRM powerhouse.
In 2009, he led the agency’s efforts in successfully expanding their General Motors business. Today the network handles almost of all of the automaker’s digital assets worldwide through the main agency and its wholly owned subsidiary MRM Supply.
Prior to joining MRM, Reuben held a position as executive vice president at Digitas where he was key to building the company from a 200-person direct-marketing agency in Boston to a leading digital agency.
Click here to see other confirmed speakers and their topics at this years AMEs.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.
Customer Utility is MRM's proprietary approach for engaging consumers in a digital world through a product, service or an experience in order to generate a network effect. It is measurable, fully accountable and provides significant return on investment.
Hendell took over as CEO of MRM Worldwide in 2004. He leads a team of 2,500 employees across 62 offices in 40 countries around the world.
Under his leadership, the agency was transformed from a well respected direct-mail shop into a top-five global digital and CRM powerhouse.
In 2009, he led the agency’s efforts in successfully expanding their General Motors business. Today the network handles almost of all of the automaker’s digital assets worldwide through the main agency and its wholly owned subsidiary MRM Supply.
Prior to joining MRM, Reuben held a position as executive vice president at Digitas where he was key to building the company from a 200-person direct-marketing agency in Boston to a leading digital agency.
Click here to see other confirmed speakers and their topics at this years AMEs.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.
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