Initially, Fackrell took a 12-month contract to "hold the fort" for DDB NZ while ECD Tony Talbot took up a 12-month secondment as regional creative director on DDB Europe's Volkswagen account.
A returning Kiwi, Fackrell has worked the majority of his career in international agencies. He spent nine years at 180 Amsterdam, where he worked on global campaigns for adidas and the New Zealand All Blacks Rugby Team. Prior to that, he worked on Nike at Weiden+Kennedy Portland, where he won the 2002 Cannes Grand Prix for Nike ad ‘Tag’.
“This was really a natural decision for me,” said Fackrell. “Within a short time I knew I’d landed in an agency consistently striving for greatness."
Sandy Moore, Group CEO, DDB New Zealand said Fackrell has already stamped his originality on DDB. “Under his steer the Westpac business was won and great work has already had an impact in the market, such as Instant Kiwi’s Push Your Luck and McDonald’s Staying Up Late."
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