Benjamin Li
Jun 8, 2010

BBDO/Proximity Live injects new blood with Nick Cakebread as general manager

SHANGHAI - Omnicom's BBDO/Proximity Live has appointed Nick Cakebread to a newly created GM role, reporting to founding managing partners Jude Robert and Angelito Tan.

Nick Cakebread
Nick Cakebread
Cakebread is now charged with overseeing BBDO/Proximity Live’s client portfolio and the 30-strong team.

He has experience in working at Fleishman-Hillard in Beijing, Shanghai and Australia. His client experience track record includes Procter & Gamble, The Walt Disney Company, General Motors, LVMH and Sara Lee.

His most recently job was at Fleishman-Hillard Sydney, where he had a dual role as VP and head of consumer marketing for the Australia market, and a regional role as Asia Pacific practice group leader for business-to-consumer marketing.

"Over the last year, our clients have come to us with increasingly challenging assignments that require a greater level of strategic consulting and execution ability,” commented Tan.

“Nick brings with him a strong track record in managing and growing teams and deep expertise in marketing communications that would help our clients communicate with China’s high net worth consumers,” he added.

The appointment follows a series of high profile assignments since the start of the year with Tiffany & Co., Tag Heuer and Christie’s.

Meanwhile, BBDO/Proximity is set to launch a retail and shopper marketing operation in Singapore called Proximity Shop.
Source:
Campaign China

Related Articles

Just Published

52 minutes ago

Indonesia's Ramadan reset: Economic squeeze to ...

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

1 hour ago

Facebook, YouTube most popular social media ...

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

3 hours ago

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

5 hours ago

Mock bridal jewellery film highlights marriage ...

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.