Set to take place later this month, this is the second year Digital and Music Matters will be presented in Singapore. Fulford will be responsible for further growing media, industry and public awareness of the event, leveraging important learning points from the year before.
The agency was also in-charge of the publicity for last year’s debut.
Jasper Donat, co-founder of Branded Ltd and president of Digital and Music Matters, said, “We enjoyed working with Fulford PR during the inaugural edition in Singapore and the team delivered excellent results, having gathered a wide array of coverage in local and international media. We look forward to more successes ahead.”
The event covers all that matters in music, entertainment, technology and media and it has been shortlisted as "Asia's best large scale event" at the Asian Conference Awards. Campaign Asia-Pacific is a partner.
The inaugural “Gaming Matters, produced with GameSpot” workshop will also premiere as part of Digital Matters, in response to the exponential increase of social and online gaming over the years.
Music Matters Live, a festival celebrating live music, will bring together local and international bands as part of an amazing performance line-up, taking place in Clarke Quay. This year’s edition features new components and a stellar line-up of global industry experts.
Linda Fulford, managing director of Fulford PR, said, “The agency is glad to be one of the key partners of Branded Ltd and this is a great opportunity for us to grow together with Digital and Music Matters and Music Matters Live.”
Other major clients secured by the agency include the recently concluded i Light Marina Bay 2012, and upcoming premium gourmet brand Dean & DeLuca, set to open its doors in June.
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