Arvind Hickman
Mar 3, 2023

Campaign Podcast: Martin Sorrell on the future of media and agency diversity

The S4 Capital founder says British TV broadcasters could struggle against increasing competition from US streaming giants.

Campaign Podcast: Martin Sorrell on the future of media and agency diversity

Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV industry. He reckons British TV broadcasters could struggle to hold off the threat from global streamers such as Netflix & Disney-plus, which have recently begun selling advertising. 

The S4 Capital and WPP founder believes that UK broadcasters could be acquisition targets of large tech and media giants from the US. He also casts his thoughts on the impact of AI on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

Also, the Campaign Podcast is calling on listeners to ask questions about industry for a new segment, Media Mailbox, launching this month. An industry leader will discuss these with the Campaign Podcast team during the Media Mailbox.

Email questions, labelled ‘Media Mailbox’, to: [email protected]

Source:
Campaign UK

Related Articles

Just Published

46 minutes ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.

2 hours ago

New Zealand Herpes Foundation wins Lions Health and ...

The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.

2 hours ago

Vaseline wins Cannes Lions Health and Wellness ...

The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.

4 hours ago

Viagra takes home the Pharma Grand Prix at 2025 ...

The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.