News Advertising Media Marketing
Rahat Kapur
Dec 16, 2024

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.

Photo: Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Did the strategic planner just kill the advertising agency?

3 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

4 Coca-Cola and WPP renew global marketing partnership

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

GroupM tells staff about redundancies as restructure hits UK

6 GroupM tells staff about redundancies as restructure hits UK

Ogilvy unifies social media offering in 16 APAC markets

7 Ogilvy unifies social media offering in 16 APAC markets

Why has GroupM lost its way for so long? The buck stops with WPP

8 Why has GroupM lost its way for so long? The buck stops with WPP

Omnicom set targets to cut staff costs by 10%

9 Omnicom set targets to cut staff costs by 10%

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
The Information
Jan 25, 2025
Gideon Spanier

Omnicom and IPG chiefs visit UK to sell merger to ...

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
Dec 17, 2024
Gideon Spanier

The $31 billion Omnicom-IPG deal has industrial ...

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
The Information
Dec 11, 2024
Gideon Spanier

Omnicom and IPG chiefs on merger: Moving beyond ...

'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
Dec 17, 2024
Rahat Kapur

'The industry doesn’t need another behemoth’: Mark ...

Just Published

Group M officially rebrands to WPP Media
13 minutes ago
Shauna Lewis

Group M officially rebrands to WPP Media

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

Agency Report Card 2024: Hakuhodo
The Information
19 hours ago
Staff Reporters

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.