Cheil Worldwide Korea hires Jeffrey Curtis for global creative role

Curtis will report to executive creative director Alistair Wood. The main client that Curtis is overseeing is Samsung. He adds: "Samsung is one of the world's largest companies and makes just about everything from ships to chips. Products that have a genuine technical edge on their rivals, just what every creative wants to see on a brief."

He joins from Lowe Thailand where he was the regional creative director in working with major clients including Rexona, Pepsodent, Clear Shampoo, Sunlight and Omo/Surf. Prior to his promotion to a regional role in 2005, Curtis was responsible for the creative output of 35 local and multi-national clients including Unilever, Coca-Cola, Johnson & Johnson and Mercedes in his position as executive creative director.

Before relocating to Bangkok, Curtis was based in London as senior art director at Lowe Howard Spink/ Lowe Lintas.

Curtis’ work has been celebrated at Cannes, Eurobest and Creative Circles. One of his commercials also appeared in the World Federation of Advertisers Hall of Fame in America.