Chimney APAC restructures advertising division

The Asia-Pacific headquarters of independent production and post-production company Chimney has restructured its advertising and content department, and launched a feature film division in the region.

The company, which produces and post-produces video content, has split the advertising unit into Chimney Post-production and Chimney Production. It said the restructure will allow brands and agencies to work with dedicated teams depending on whether they require production or post-production services.

Chimney APAC works with brands including Singapore Airlines, Samsung and STB, to create digital content and TV commercials.

Chimney Post-production will offer brands and agencies services such as on set supervision, editing, grade and colour correction, mastering, and visual and sound effects.

Notable APAC Chimney post-production work includes McDonald’s ‘Despicable Me 3 Breakfast’ ad in Singapore, together with DDB, and Suntory’s ‘Good Mood: Bad Choice’ ad for Indonesia, working with Arcade.

Chimney Production will handle digital and commercial content. Chimney has produced more than 80 pieces of digital content and television commercials for brands including Netflix, Quandoo and Marina Bay Sands in Singapore.

Camilla Andersen, an executive producer with more than 15 years’ industry experience, both in commercial content and long-form entertainment, will lead the new divisions.

Timo Josten, APAC managing director at Chimney, said Singapore remains a key market in the region, as the demand for high end post-production and production services continues to grow.

The Chimney team in Singapore has grown 50 percent in the last year, as Josten told Campaign Asia-Pacific the appetite for risky, edgy creative, while still “rare”, was definitely growing in APAC. 

“We are having very exciting conversations in China, Taiwan, Japan, and Southeast Asia about creating innovative content, whether it’s feature-length or commercial content for brands and agencies,” he said.

Chimney APAC’s new features division is a progression of the agency’s long-running track record of post-producing feature films, TV series, documentaries, music videos.