Jenny Chan 陳詠欣
Apr 23, 2018

China’s food brands deal with indigestion overseas

Chinese food companies still need much nutritional support before they can get overseas consumers to take a bite of their branded food products—for now.

Will foreigners slurp up the Eight Treasures Porridge (or its variations) outside Chinese-speaking markets? (Source: JD.com)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.

5 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

6 hours ago

Arthur Sadoun on secrets of Publicis’ pitch ...

'Stop always being negative about our industry,' CEO says, after strong Q1 growth.

7 hours ago

Spikes Asia Awards 2025: Campaign picks its ...

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.