As part of the long term contract, Creativeland Asia will contribute to the strategic direction to brand Audi in India. The creative mandate extends across sub brands; A4, A6, A7, A8, Q3, Q5, Q7, RS5, R8, R8 Spyder and other subsequent launches over the next three years.
The news follows the successful launch of the Audi A8 L. For the launch, Creativeland Asia created ‘Advanced State of Mind’, an integrated 3D campaign which captured self actualisation as the philosophy reflected by brand Audi.
The German-luxury car maker Audi India, brought Creativeland Asia as their lead Integrated agency in July 2010 after a multi-agency pitch.
“With the launch of Audi A8, Creativeland Asia has not only reinforced our faith in their creative and strategic direction, but have also proved that they understand us, our business and that they know exactly how to communicate the ‘Audi way’," said Clemens Ollmert, head of marketing, Audi India. It stands to reason to extend the creative mandate across sub brands and allow Creativeland to help us achieve our goals. We are looking forward to this long term partnership."
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