Rahul Sachitanand
Nov 18, 2021

Dentsu names global product lead for media

Rohan Philips takes on responsibility for developing the product strategy and roadmap for Dentsu clients worldwide across Carat, iProspect and Dentsu X.

Dentsu names global product lead for media

Dentsu International has named Rohan Philips president of global product for its media service line.

Based in Singapore, he takes on responsibility for developing the 2025 product strategy and roadmap for Dentsu clients worldwide, with rollouts through its network of global media agencies: Carat, iProspect and Dentsu X.

Philips was previously global chief product officer at iProspect, and prior to that held positions within GroupM and Publicis Groupe. His replacement at iProspect wasn't immediately announced. 

This appointment follows the July announcement of Doug Ray as Dentsu's first global chief product officer, responsible for the media business. Philips will report to Ray.

“Rohan has a strong presence and a holistic understanding of data and technology and how it applies to media," Ray said in a release. "His approach to client challenges and his ability to identify and solve these—not only in isolation, but as a transferable benefit for all—is truly exceptional and really raises the bar on what we are able to offer out of Dentsu.”

Philips said that the whole media industry is at a "turning point" with "myriad factors" influencing agency and client decisions, including sustainability, privacy, the emergence of new platforms and the "departure of established tracking norms".

"It has never been more critical to map, plan and build the right tools and product needed to navigate this change for us and our clients to thrive into the future,” he added.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

16 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

18 hours ago

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

21 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.