Staff Reporters
Apr 19, 2022

Digitas cashes in on versatility

AGENCY REPORT CARD: The ‘all-purpose’ agency delivers a promising proposition in Publicis’ band of networks. But can it shine outside the shadow of its parent company?

Digitas cashes in on versatility

In just half a year of leading the region, newly appointed APAC CEO Adrian Farouk is already running at full speed. Digitas may not match the scale of McCann or other firms in the group, but its jack-of-all-trades potential is an attractive proposition for senior leaders including Publicis’ chief creative officer (CCO) Natalie Lam.  But does its uniquely versatile model dilute or differentiate the brand?

What was Digitas’ overall grade? Our full report with the overall grade—plus scores for business; innovation; DEI and sustainability; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

Source:
Campaign Asia

Related Articles

Just Published

40 minutes ago

Microsoft AI CEO: Bigger organisations are ...

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

1 day ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

1 day ago

Why adland pros are becoming creators themselves

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.

1 day ago

Squarespace courts Aussie and Kiwi trades with ...

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.