Digitas cashes in on versatility

In just half a year of leading the region, newly appointed APAC CEO Adrian Farouk is already running at full speed. Digitas may not match the scale of McCann or other firms in the group, but its jack-of-all-trades potential is an attractive proposition for senior leaders including Publicis’ chief creative officer (CCO) Natalie Lam.  But does its uniquely versatile model dilute or differentiate the brand?

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