The shortlist for the 2019 Digital Media Awards, slated for 28 March in Shanghai, has been released. The awards, celebrating China's best digital marketing work, innovation and talent, will take place following the Digital360Festival.
Tickets to attend the awards are now available for booking.
Scroll down to view the complete list of shortlisted entries in the campaign categories and people/team categories.
CAMPAIGN CATEGORIES
| Category | Campaign title | Credited agency | Credited brand | Country/City |
|---|---|---|---|---|
| DM01. Most Innovative Media Technology | SGM AI Advertising Intelligent Placement&Intelligent Control System | SAIC General Motors Corporation | SGM AI Advertising Intelligent Placement & Intelligent Control System | China |
| Changan second generation yidong integrated marketing project based on PMP precise launching platform | Shanghai MediaV Advertising Co., Ltd. | CHANGAN | China | |
| M01. Search / Search Engine Optimzation | TutorABC Against the Trend to Play Brand Marketing Upgrade in the Off Season | Beijing Gridsum Technology Co., Ltd. | TutorABC | China |
| Michelin: From Search Engine Optimization to Search Digital Marketing | Beijing Gridsum Technology Co., Ltd. | Michelin | China | |
| Coach x Keith Haring AR | UM | Coach | China | |
| Knorr's Search-Inspired Superfood Recipes | PHD Hong Kong | Knorr | Hong Kong | |
| Let “Taste Data” Automate Your Next Nespresso | NEO | Nespresso Hong Kong Limited | Hong Kong | |
| 3 Ways Cyclone to eShop Revenue Growth | Mindshare Hong Kong | Dyson | Hong Kong | |
| M02. Mobile | Dare to become | Mindshare China | Nike | China |
| Maybelline helping girls shine in virtual world and in reality | Mindshare China | Maybelline | China | |
| Top gifting choice | Mindshare China | Uniqlo | China | |
| Make up on the way | Mindshare China | Maybelline | China | |
| Crunching sounds Drives eCommerce Boom | Mindshare China | Lays | China | |
| M03. Display, Banners and Other Rich Media | Hotel Transylvania 3: Summer Vacation | OMD Taiwan | Sony Pictures | Taiwan |
| HUAWEI nova 3 – Like a star | Wunderman | Huawei | China | |
| The Grinch | WAVEMAKER Taiwan | The Grinch | Taiwan | |
| M05. Social Media | Happiness Photo Studio | WeChat Advertising | China Central Television-2 (CCTV-2) | China |
| Top gifting choice | Mindshare China | Uniqlo | China | |
| Crunching sound drives eCommerce Boom | Mindshare China | Lays | China | |
| Setting the new benchmark for EC targeting | Mindshare China | Dyson | China | |
| Oreo Obox Campaign | BlueFocus Digital | Oreo | China | |
| M06. Apps, Gaming | The first colonel to conquer esports | Mindshare China | KFC | China |
| Maybelline shines girls in virtual world and in reality | Mindshare China | Maybelline | China | |
| Bounce 2.0 Campaign | MediaCom China | Five Gum | China | |
| Secret Menu | PHD China | Google Translate | China | |
| Circle K Turns on the Heat with Soccer Fever | PHD Hong Kong | Circle K OK Stamp IT App | Hong Kong | |
| M07. Interactive Media / Video | Run the world | Mindshare China | Nike | China |
| Dare to become | Mindshare China | Nike | China | |
| A Taste of Getting Fired | BBDO China | McDonald's China | China | |
| HUAWEI Mate 10 Pro - Waterproof Your Love | Isobar China Group | HUAWEI | China | |
| Crunching sound drives eCommerce boom | Mindshare China | Lays | China | |
| M08. KOL Influencer / Viral Marketing | OLAY Women’s Day Campaign “Fearless of Age, I Have my Story” | DeVries Global | OLAY | China |
| KFC Delivery - A War for WOW Bucket | Isobar China Group | KFC | China | |
| KFC – Duet of Two Generations’ Idols | Isobar China Group | KFC | China | |
| Brain-Washing Hair Choreography | BBDO China | P&G Shampoo | China | |
| VW China - T-Dance | PHD China | VW | China | |
| M09. Digital Media Innovation | The Biggest Store, the Biggest Launch | Mindshare China | Uniqlo | China |
| KFC - Awaken History with Technology | Isobar China Group | KFC | China | |
| The first colonel to conquer eSports | Mindshare China | KFC | China | |
| More Career Opportunities with jobsDB’s Powerful AI | Hina Technology Co., Limited | jobsDB.com | Hong Kong | |
| Oreo Obox AR game Campaign | BlueFocus Digital | Oreo | China | |
| M10. Data Analytics / Insights | Anticipating Hungry Moments | OMD Hong Kong | McDonald's Hong Kong | Hong Kong |
| LEGO CITY ARCTIC ADVENTURE | Initiative | LEGO | China | |
| Setting the new benchmark for EC targeting | Mindshare China | Dyson | China | |
| Uniqlo 660 Digital Media Campaign | Xaxis | Uniqlo | China | |
| M11. Integrated | The Secret to 10 Million Cards - Fendou | Weber Shandwick | ICBC / Mastercard | China |
| KFC X Gintama – Everything Will Be OK! | Isobar China Group | KFC | China | |
| Dare to become | Mindshare China | Nike | China | |
| The first colonel to conquer eSports | Mindshare China | KFC | China | |
| Snickers Air | MediaCom China | Snickers | China | |
| M12. E-Commerce | Setting the new benchmark for EC targeting | Mindshare China | Dyson | China |
| VS 0% Story Store | Isobar China Group | VS | China | |
| Crunching sound drives eCommerce boom | Mindshare China | Lays | China | |
| Safeguard - Bathe to Bond | Isobar China Group | Safeguard | China | |
| S02. Food & Beverage Products - non alcoholic (including Pet Food) | A Taste of Getting Fired | BBDO China | McDonald's China | China |
| Crunching sound drives eCommerce boom | Mindshare China | Lays | China | |
| Snickers Air | MediaCom China | Snickers | China | |
| Take-off with Master Kong | BBDO China | Master Kong Instant Noodles | China | |
| Let “Taste Data” Automate Your Next Nespresso | NEO | Nespresso Hong Kong Limited | Hong Kong | |
| S03. Home Furnishing, Appliances & Household Appliances | Brighter Homes, Brighter Kids | MediaCom China | Dulux | China |
| Setting the new benchmark for EC targeting | Mindshare China | Dyson | China | |
| Siemens HA Ideal Kitchen Digital Campaign | Shanghai MediaV Advertising Co., Ltd. | Siemens Home Appliances | China | |
| S04. Pharmaceuticals, Consumer Health | Life-Space 2018 Singles Day Campaign | JUXT Integrated Marketing Services | Life-Space | China |
| Rhinocort 2018 OTV Campaign | UM | Rhinocort | China | |
| S05. Beauty Products, Cosmetics & Toiletries | Maybelline shines girls in reality and virtual worlds | Mindshare China | Maybelline | China |
| OLAY Women’s Day Campaign “Fearless of Age, I Have my Story” | DeVries Global | OLAY | China | |
| Pure Up™ Yogurt | MediaCom China | Anchor | China | |
| Make up on the way | Minshare China | Maybelline | China | |
| Zhonghua Smiles in the Spotlight | PHD China | Zhonghua | China | |
| S06. Consumer Products – Others Including Durable Goods | Indel— the sketch class detonated the big future | Focus Media | Indel | China |
| S07. Cars, Automotive and Transportation Services | VW China - T-Dance | PHD China | VW | China |
| Mobil Super Douyin Short Video Campaign | UM | ExxonMobil (China) Investment Co., Ltd | China | |
| Precision marketing of TOYOTA VIOS SERIES TA population | Sogou | VIOS | China | |
| Shell Helix World Cup Campaign | MediaCom China | Helix | China | |
| S08. Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) | Run the world | Mindshare China | Nike | China |
| The first colonel to conquer eSports | Mindshare China | KFC | China | |
| Dare to become | Mindshare China | Nike | China | |
| The biggest launch to the biggest store | Mindshare China | Uniqlo | China | |
| Top Gifting Choice | Mindshare China | Uniqlo | China | |
| S10. Household Products, Maintenance | Brighter Homes, Brighter Kids | MediaCom China | Dulux | China |
| S12. Corporate Image & Corporate Social Responsibility | Black Spot Campaign | X-Line Co., Ltd. (Dentsu Group) | Taiwan Star | Taiwan |
| HKHS 70th Anniversary Public Relations Campaign | Hong Kong Housing Society | Hong Kong Housing Society | Hong Kong | |
| Motrin - ”Little Castle“ Children medication safety IMC campaign | UM | Shanghai Johnson & Johnson Pharmaceuticals, Ltd | China | |
| Publicity for China International Import Expo at Shanghai Airports | JCDecaux Momentum Shanghai Airport Advertising | China International Import Expo | China | |
| S13. Charities, Public Health & Safety, Public Awareness Messages | RAINBOW NAMES | Wunderman | Shanghai Pride | China |
| The Plan of “Digital Buddhist Pilgrims” | InfiniStudio | WeChat Advertising | China | |
| S14. Technology, Telecommunications, Software Products & Services | Secret Menu | PHD China | Google Translate | China |
| HONOR Be Superfied | Wunderman Guangzhou | Honor | China | |
| Honor 10 AImazing | Wunderman | Honor | China |
PEOPLE/TEAM CATEGORIES
| Category | Nominee/team name | Agency | Country/City |
|---|---|---|---|
| P01. Digital Disrupter of the Year (Rising Star) | Alan Chiu | MediaCom Hong Kong | Hong Kong |
| Camille Lin | Mindshare China | China | |
| Christopher Lam | MediaCom Hong Kong | Hong Kong | |
| Velvet Yuan | Mindshare China | China | |
| P02. Digital Strategist of the Year | Alex Chow | MediaCom Hong Kong | Hong Kong |
| Anthony Lau | OMD Hong Kong | Hong Kong | |
| Holly Luk | MediaCom Hong Kong | Hong Kong | |
| Sandy Wu | Mindshare China | China | |
| Vivian Wang | iQIYI | China | |
| P03. Digital Marketer of the Year | Amber Liu | Amber China | China |
| Fiona WANG | Allyes Group | China | |
| P04. Digital Communications Team of the Year | Marketing Department | iQIYI | China |
| P05. Digital Media Innovator of the Year | N/A | Amber China | China |
| Allyes Group | China | ||
| Bybyclick | Taiwan |
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