Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 28, 2012
Dunkin’ Brands launches 'Be With the King, Lebron James' promotion in China
SHANGHAI - Chinese consumers are invited to take a photo with life-sized LeBron James standees at Dunkin’ Donuts and Baskin-Robbins shops across China, then post their pictures to a digital mosaic in return for a special gift.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Feb 17, 2023
Lifewtr goes behind-the-scenes with LeBron James
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Art Garfunkel delves into psoriasis patient ...
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
6 hours ago
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
15 hours ago
Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.