Analysis Advertising Marketing
Gary Scattergood
Nov 5, 2015

Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’

The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.

Visitor numbers to Singapore dipped in the first half of 2015

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

Singapore Tourism Board launches global campaign to position city as a culinary capital
Oct 18, 2024
Staff Reporters

Singapore Tourism Board launches global campaign to ...

Asia-Pacific Power List 2021: Lynette Pang, Singapore Tourism Board
Jun 17, 2021
Staff Reporters

Asia-Pacific Power List 2021: Lynette Pang, ...

STB partners with NBA to attract fans from the region
Feb 11, 2025
Staff Reporters

STB partners with NBA to attract fans from the region

Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board
Aug 12, 2024
Staff Reporters

Asia-Pacific Power List 2024: Kenneth Lim, ...

Just Published

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal
55 minutes ago
Will Green

US regulator asks Omnicom and IPG for information ...

Shareholder vote due to take place on 18 March.

'Not every brand or company needs to build AI': Google's Sapna Chadha on finding balance in SEA's creator economy
2 hours ago
Rahat Kapur

'Not every brand or company needs to build AI': ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

AFL invites a younger generation to the world of 'pigeon interference' and 'legendary speccys'
2 hours ago
Staff Reporters

AFL invites a younger generation to the world of ...

72&Sunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.

Beyond keywords: Unlocking the power of AI visibility for your brand
3 hours ago
Alfonso Asensio

Beyond keywords: Unlocking the power of AI ...

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.