Opinions Advertising Marketing
Gaurav Agarwal
Aug 27, 2024

From sidelines to spotlight: Why brands need to pay attention to women gamers

With women breaking stereotypes, it's time brands look beyond gender while mapping their advertising strategies on gaming platforms, says Gamezop co-founder Gaurav Agarwal.

By championing women gamers, brands cultivate a more inclusive image that resonates with a broader audience. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

5 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

6 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

GroupM axes global agency CEO roles in major centralisation push

7 GroupM axes global agency CEO roles in major centralisation push

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

8 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

10 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

Related Articles

Gamers are not who brands think they are
Apr 30, 2024
Benjamin Lanfry

Gamers are not who brands think they are

In-game mobile ads cause APAC gamers to ditch gaming
Jan 4, 2024
Staff Reporters

In-game mobile ads cause APAC gamers to ditch gaming

Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity
Nov 28, 2024
Huitzilli Oronia

Igniting the spark: A how-to-guide for finding ...

How to fix adland's motherhood crisis
Nov 6, 2024
Matthew Keegan

How to fix adland's motherhood crisis

Just Published

Should PR firms be using DeepSeek?
4 hours ago
Peter Bowles

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

DeepSeek: Accelerating the path towards AI inevitability
1 day ago
Vincent Niou

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

Japan Airlines campaign ropes in Liverpool football stars
1 day ago
Staff Reporters

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

'Local with full autonomy': Ogilvy global leaders on their mission in China
1 day ago
Minnie Wang

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.