Nikita Mishra
Sep 14, 2022

Furry and fabulous: Why brands shouldn't overlook pet influencers

The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.

Boobie Billie, the stylish chihuahua has been spotted with Jacquemus, Prada, Fendi and the most coveted bags over the years. Photo: boobie_billie

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

1 hour ago

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

2 hours ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

11 hours ago

Why music still matters in modern branding

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.