Staff Reporters
Sep 24, 2021

Grey Group Singapore joins trio of partners starting sustainability 'incubator'

Along with WWF, Temasek Foundation and Green Is The New Black, the agency is supporting We Got This, a program that aims to build sustainability advocacy among young people.

The We Got This home page
The We Got This home page

Grey Group Singapore revealed that it has won a pitch, led by WWF and Temasek Foundation, to establish what the partners call a sustainability- and youth-focused incubator.

Green Is The New Black, an environmentally focused lifestyle and event platform, is also a partner in the project.

With the initiative, called We Got This, the four partners intend to inspire and support the "next generation of sustainability doers and creators" through three weeks of masterclasses, five days of "intensive bootcamp" for 50 successful applicants and six months of mentorship.

"There is a skills gap that needed to be bridged in sustainability advocacy among youths," Lim Hock Chuan, chief executive of Temasek Foundation Liveability, said in a release. "Temasek Foundation is happy to be part of the team to bring together like-minded partners to launch #WeGotThis, with a focus on helping our youths to do, try, test, speak up, and build small wins one upon another."

The initiative has already delivered classes with speakers from Project Drawdown, Abillion and others. The project is working with partners and mentors to identify 50 young people in Singapore and South Korea. 

“We are welcoming people from all walks of life, and that includes the next generation of marketers," said Konstantin Popovic, CEO of Grey Singapore Group. "Whether you are in university, an intern or just starting your marketing career, if any aspect of sustainability is your passion, we want you to join."

Source:
Campaign Asia
Tags

Related Articles

Just Published

14 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

15 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

15 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

16 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.