The win comes after a five-way pitch for the account that sizes up to US$3 miliion.
Grey’s first assignment with Adani is to manage a 572-acre establishment in the states of Ahmedabad, Gujarat. The Shantigram Township includes a 9-hole executive golf course, premium social club facilities, high rise residential spaces, luxurious villas and offices.
Hari Krishnan, VP and branch head of Grey Mumbai, said, “This win can be attributed to our understanding of the category and the consumer and our refreshing creative approach.”
Jishnu Sen (pictured), COO at Grey India, added, “It’s great to see the momentum we created is continuing. This is a year of hits! Great evidence that our strategy is working – I am sure it will continue. Watch this space.”
The Adani Group conglomerate also spans other industries including edible oil, logistics, power generation, coal, oil and gas exploration.
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