Ad Nut
Jun 8, 2020

Hey Thailand, pucker up for Maybelline

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

Hey Thailand, pucker up for Maybelline

Maybelline Thailand and MRM Thailand, along with five beauty influencers, have launched 'Spread good vibes', an augmented reality campaign that generates animations in response to facial expressions.

The more you smile, wink, and blow kisses, the bigger the animations. So if that's an activity that appeals to you, head over to the brand's Facebook channel. 

The campaign, which is meant to help share positivity digitally during the COVID-19 pandemic, according to a release, also includes tutorials and product education. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.