Ewan Larkin
Mar 7, 2024

How X responded (again) after Meta’s worldwide outage

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

Photo: Getty Images
Photo: Getty Images

X is once again relishing its moment in the sun after many social media users scurried to the platform formerly known as Twitter after an unexpected disruption affected competitor Meta’s platforms.  

Meta on Tuesday suffered a more than two-hour outage that impacted hundreds of thousands of users across the globe. Some users took to X to complain about being unable to log into several of the company’s platforms, including Facebook, Instagram and Messenger. 

More than 500,000 users reported outages on Facebook, according to data from Downdetector cited by The Wall Street Journal. Roughly 77,000 Instagram users and 12,000 Messenger users also reported outages. 

“We know why you’re all here [right now],” X posted in response. 

It’s not the first time X has responded to a Meta outage. In 2021, during an incident where Facebook and Instagram were down for much of the day, the social media platform’s main account cheekily posted, “hello literally everyone,” garnering 2.4 million likes in four hours. 

X owner Elon Musk poked fun at Meta during Tuesday’s outage. “If you’re reading this post, it’s because our servers are working,” he said via X

Meta eventually apologised for the outage on its X account. 

“We know some people were having trouble accessing our apps earlier. Apologies for any inconvenience this may have caused, and thank you for your patience while our teams worked quickly to resolve!” the company wrote.

Meta spokesperson Andy Stone provided updates during the outage on his X account. He said the outage was due to a “technical issue” and that Meta “resolved the issue as quickly as possible for everyone who was impacted.”

This story first appeared on PRWeek U.S.

Source:
Campaign US

Related Articles

Just Published

11 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

12 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

13 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

13 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.