Perrin has 23 years of media experience and has led Ikon Sydney’s media skills, finance and people development. She has a strong track record in winning new business and has led media work across major marketers including Coca-Cola, Nestle, Boots, Johnson & Johnson, Hyundai, Aussie Home Loans and MasterCard.
“Annick was the standout candidate to lead Initiative Sydney,” said Initiative Australia CEO Andrew Livingston. “One of her greatest skills is that she totally engages with people within the agency and with clients, a practice that will impact our culture in a most positive way.”
Perrin decided to join Initiative based on its development plans, she said. "The agency has clearly started an exciting new stage and I am very keen to contribute my skills to those plans."
As well as Perrin’s appointment, Livingston also announced the completion of the Initiative national management team, with the appointment of John Clements as finance director for Initiative Australia, part of IPG Mediabrands. Clements joins the agency on 18 October and has been CFO at Mindshare Australia.
In addition to Perrin and Clements, other Initiative national team leaders include Andrew Mudgway and Chris O’Keefe, managing directors of Initiative Melbourne and Perth respectively and Rob Pyne, chief strategy officer.
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