Emily Tan
Jan 12, 2012

Impress them and they will share: McCann

Social media users know about managing their personal online brands. They’ve figured out how and what to share to be popular and how to connect and communicate with wide circles of friends. They’ve also embraced the notion of 'publish or perish'. Is it any wonder they’re not dazzled by the average brand’s Facebook page?

McCaughan: People are looking to brands to help broadcast themselves

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