Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 21, 2012
Johnnie Walker's tactical campaign denounces Mayan doomsday prophecy
SHANGHAI - Johnnie Walker's latest tactical campaign is centred on a denouncement of the supposed Mayan prophecy that the world will end today, and a proclamation that the world will keep walking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 24, 2021
BBH wrests Mini China's integrated, creative ...
Mar 10, 2025
The rational consumer: Why China’s shoppers are ...
Feb 12, 2025
The fight for EV dominance in China
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
2 days ago
Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
2 days ago
How Want Want cracked Japan’s competitive confection...
Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.