Karl Wu joins Nokia as APAC director, agency management and media planning

At Nokia, Wu’s responsibility covers all agency touchpoints (including branding, creative, media, digital and PR) and media-planning management over a dozen APAC countries, with focus on key markets.

 

Wu is a China-born and educated marketing industry veteran with more than 20 years of experience in China, Canada and Asia-Pacific. Prior to his two years with Aegis Media China, where he focused on corporate and business development through M&A and integration between Aegis Media companies. Before Aegis he was director of marketing and branding strategy at Intel China in Beijing for almost three years, and chief operating officer at Publicis Vivaki Exchange before that. 

 

He also held senior management positions for NBA China and ZenithOptimedia. In his early career, Wu worked for Bell, Canada's largest telecommunications company, in Toronto, and for Publicis agency Saatchi & Saatchi in both China and Canada. 

 

Nokia hired another agency head in July, when Simon Woodward, former chief executive officer of UM China, joined the company as global head of agencies and media management. Woodward joined Nokia in June and has moved from Shanghai to the UK to take up the new post.