Staff Brand Republic
Jan 31, 2011

Kinect sales boost Microsoft revenues

GLOBAL - Microsoft has reported record revenues of US$19.9 billion for its second financial quarter, ending 31 December 2010, up 5 per cent from last year, as sales of its motion sensor controller system Kinect took off.

Sales of Microsoft's sensor controller system Kinect has taken off.
Sales of Microsoft's sensor controller system Kinect has taken off.

However, pre-tax profit has fallen to US$8.5 billion, compared to US$8.9 billion for the same period last year.

Microsoft's Entertainment and Devices division grew by 55 per cent to US$3.6 billion. The Kinect launched in November last year, boosting sales of Xbox 360 consoles, Xbox Live subscriptions and Xbox games.

Peter Klein, chief financial officer at Microsoft, said, "We are enthusiastic about the consumer response to our holiday line-up of products, including the launch of Kinect. The eight million units of Kinect sensors sold in just 60 days far exceeded our expectations."

Microsoft Business division revenue increased 24 per cent year-on-year to US$6 billion. It reported sales of Office 2010 licences for the quarter exceeded expectations, making it the fastest selling consumer version of Office in its history, with sales more than 50 per cent higher than Office 2007 for the equivalent period.

However, revenue from its Windows & Windows Live division fell by 30 per cent to US$5 billion. The company said that its Windows 7 operating system, which launched a year ago, has been its fasted selling yet.

The company did not disclose how much revenue was coming in from its Windows 7 phone system, which launched in October last year.

This article was first published on marketingmagazine.co.uk.

Source:
Brand Republic

Related Articles

Just Published

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.