It is the first time Inse China has worked with a multinational advertising company. Leo Burnett Guangzhou will be responsible for creating a marketing strategy for the brand, and rolling out above and below the line creative, while also handling digital and shopper marketing duties.
The win covers duties for the full range of Inse China products, which includes extraction hoods, gas and electric-powered water heaters, room heaters, cooktops, ovens, table top gas stoves and portable cookers.
An emerging brand, Inse is already one of the mainland’s biggest manufacturers of kitchen appliances and has achieved European export certification. The brand is currently endorsed by Canto-pop diva Joey Yung.
The Inse China brand is owned and manufactured by Zhongshan Inse Group, and was established in Guangdong province in 1998.
As well as the Ines account win, Leo Burnett Greater China has also recently picked up Huawei Technolgies's corporate communication and branding account in China.
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