Matthew Keegan
Jul 26, 2023

Loud is out: how brands can tap into the trend of quiet luxury

Luxury has got a new look: it’s low-key, minimalist, and tries to fly under the radar. Campaign explores how brands can tap into the 'stealth wealth' trend that has been propelled into the spotlight by TV shows like Succession.

The King of 'stealth wealth': Jeremy Strong as Kendall Roy in HBO's Succession. Photo: Macall Polay/HBO

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