Staff Reporters
Jul 23, 2012

McDonald's Australia launches Spotify Facebook app

SYDNEY - McDonald's and social-media agency OMD Fuse, which specialises in sponsorship, branded entertainment and content creation, have launched a Spotify application via the fast-food brand's Facebook page.

McDonald's Spotify Facebook app
McDonald's Spotify Facebook app

The app, 'The Social Playlist by Macca's', is Australia's first full-integrated Facebook app to use Spotify's music platform and sharing capabilities. 

McDonald's is one of four launch partners of Spotify Australia. The digital music service's other partners are Commonwealth Bank, Carlton United Brewers and Triple J Media. 
 
The partnership provides an opportunity to create deeper engagement with Facebook fans. The app will allow McDonald's fans to introduce their friends and help create the 'ultimate socal playlist'. Participants stand a chance of winning a year-long subscription to Spotify's Premium Account. 
 
The campaign is managed by McDonald's social media agency OMD Fuse, which has run the McDonald's Australia Facebook page since its launch in March last year. 
 
Joanne Liddell, head of OMD Fuse Sydney said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
 
The campaign provides another example of McDonald’s Australia's aproach of finding new ways to connect with consumers using partnerships and useful, relevant and shareable content, said Helen Lecopoulos, the brand's national media and sponsorship manager.
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

2 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

3 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

3 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.