Staff Reporters
Jul 23, 2012

McDonald's Australia launches Spotify Facebook app

SYDNEY - McDonald's and social-media agency OMD Fuse, which specialises in sponsorship, branded entertainment and content creation, have launched a Spotify application via the fast-food brand's Facebook page.

McDonald's Spotify Facebook app
McDonald's Spotify Facebook app

The app, 'The Social Playlist by Macca's', is Australia's first full-integrated Facebook app to use Spotify's music platform and sharing capabilities. 

McDonald's is one of four launch partners of Spotify Australia. The digital music service's other partners are Commonwealth Bank, Carlton United Brewers and Triple J Media. 
 
The partnership provides an opportunity to create deeper engagement with Facebook fans. The app will allow McDonald's fans to introduce their friends and help create the 'ultimate socal playlist'. Participants stand a chance of winning a year-long subscription to Spotify's Premium Account. 
 
The campaign is managed by McDonald's social media agency OMD Fuse, which has run the McDonald's Australia Facebook page since its launch in March last year. 
 
Joanne Liddell, head of OMD Fuse Sydney said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
 
The campaign provides another example of McDonald’s Australia's aproach of finding new ways to connect with consumers using partnerships and useful, relevant and shareable content, said Helen Lecopoulos, the brand's national media and sponsorship manager.
Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

10 hours ago

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

10 hours ago

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

2 days ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.