McDonald's charges Leo Burnett Manila with creative business

In addition, it has also tasked the agency to create year-round seasonal advertising.

McDonald’s move to focus on convenience as a business driver is in response to the preferences of customers who no longer consider McDonald’s outlets as just a quick-service or drive-thru restaurant. Customers now look for a convenient food solution with the emphasis on convenience and quality factors such as home delivery and 24/7 service.

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