In addition, Joson gained the distinction of being the only representative of an advertising agency to be given the award. “This award is an encouragement for me to create more innovative work that will push boundaries and achieve great results for our clients,” beamed Joson.
The YMMA recognised his contributions as an outstanding young professional in the field of digital marketing. His award winning projects includes the 'Awesome Philippines' campaign developed for the Philippines Department of Tourism, the 'Kilig Factory' campaign for the Closeup toothpaste brand, 'Expect more freedom' for the Bank of Philippine Islands (BPI) and a social media campaign for Unilever’s Dove Brand.
“It is truly delightful to see him being recognised by the larger industry. His understanding of new technology and creativity in exploiting is second to none,” remarked Eduardo Mapa Jr, CEO at Media Contacts Philippines.
Mansmith and Fielders, a leading marketing and sales training firm based in the Philippines, established the YMMA as an advocacy project to provide inspiration by giving recognition to rising marketers, entrepreneurs and sales managers aged 35 and below.
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