Staff Reporters
Oct 19, 2010

MTV Australia launches three new channels, increases market presence

SYDNEY - MTV Networks Australia is increasing its distribution with 36 per cent by moving onto Foxtel's 'Get started' tier on 1 November in addition to launching MTVN and high-definition channels MTV Hits and MTVNHD.

MTV Australia launches three new channels, increases market presence

Flagship channel MTV will move onto Foxtel’s ‘Get started’ tier which will increase its distribution by an additional 400,000 homes in Australia. 

The new channels MTVN, MTV Hits and MTVNHD expands the portfolio of MTV channels in Australia to five 24-hour programming services. 

“2010 has been a huge year for MTV Networks Australia - which kicked off with launch of MTV Classic - and by adding MTV Hits, MTVNHD – and it’s SD cousin MTVN - to the mix, we are able to offer ‘5 pack’ of MTV branded channels which will appeal to Aussie music and entertainment fans of all ages and tastes,” said Rebecca Batties, GM of music brands at MTV Networks Australia and New Zealand.

Foxtel will include the three new MTV channels in its ‘Kids & Music’ package and MTVN HD will also be available to its HD subscribers.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

8 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

9 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

9 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.