Faaez Samadi
Apr 12, 2018

National Arts Council retains Ogilvy PR

Agency will handle all communications work for arts body.

National Arts Council retains Ogilvy PR

Singapore’s National Arts Council (NAC) has re-appointed Ogilvy PR as its agency of record.

Following a competitive pitch, Ogilvy was selected to handle all PR and content strategy, campaign development and managing the NAC’s press office. The mandate is for one year, with an option to renew for another two.

Ogilvy will also manager stakeholders and operations for upcoming NAC events and initiatives, including special projects such as Singapore Art Week and Singapore Writers Festival.

Chong Ee Rong, Ogilvy Singapore group managing director, said it was an honour to be retained, and that the agency will “continue to push boundaries to deepen appreciation for and development of the arts in Singapore”.

Yeoh Phee Suan, NAC director of communications and marketing, said the council looked forward to partnering with Ogilvy.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Japan FTC hits Dentsu, others with 3.3 billion yen ...

Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.

7 hours ago

From loud and proud to lost and quiet? The ...

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.

8 hours ago

Microsoft AI CEO: Bigger organisations are ...

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

1 day ago

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.