Sapient took home two Black Pencils for the campaign in the Integrated and Direct categories.
Three other Black Pencils and 42 Yellow Pencils were awarded in what was considered to be a bumper year for Black Pencils. South Africa's TBWA Hunt Lascaris Johannesburg picked up a Black Pencil for its campaign for The Zimbabwean Newspaper, which used redundant Zimbabwean banknotes as posters and flyers, in the Design category. The agency also received a further three Yellow Pencils in the Graphic Design, Outdoor and Integrated categories for the same campaign.
The last two Black Pencils were awarded to The High Line in New York, a walkway built into a former elevated freight railroad by Diller, Scofidio + Renfro, in the Environmental Design category and Apple for its website Apple.com in the Websites category.
Australia further took home five Yellow Pencils, three of which were awarded to Droga5 Australia for its ‘The Regulars’ campaign for Victoria Bitter in the TV & Cinema Advertising and Writing for Advertising categories. The agency’s third Yellow Pencil was awarded to the ‘4320LA/SYD’ campaign for V Australia in the Direct category.
Also in the TV & Cinema Advertising category for TV commercials 41 - 60 seconds, Publicis Mojo Sydney won a Yellow Pencil for its 'Pure Waters' campaign for James Boags Draught. The last Pencil for the country went to Revolver Films & Publicis Mojo Sydney for the same campaign in the TV & Cinema Crafts category.
In other Yellow Pencil wins for the region, Colenso BBDO/AIM Proximity New Zealand's multi award-winning Treehouse Restaurant project, won in the Brand Communications in 3D & Environments category and Ogilvy & Mather Taiwan took home an award for its 'Soap' campaign for Wego Love Motel in the Brand Communications in Moving Image category.
Director Spike Jonze was awarded the D&AD President's Award from outgoing President Paul Brazier.
Brazier concluded the awards ceremony in saying it has now been proven that creativity shines in the face of a global recession.
"Over the last few years at D&AD, ever more ingenious creative work has been rewarded. Maybe the rise of digital has had something to do with it. That showed us you didn’t need to use traditional media to solve clients’ problems. And when a simple stamp on a useless bank note can make a statement for freedom of speech and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing.”
Access all winners and nominees here.
Three other Black Pencils and 42 Yellow Pencils were awarded in what was considered to be a bumper year for Black Pencils. South Africa's TBWA Hunt Lascaris Johannesburg picked up a Black Pencil for its campaign for The Zimbabwean Newspaper, which used redundant Zimbabwean banknotes as posters and flyers, in the Design category. The agency also received a further three Yellow Pencils in the Graphic Design, Outdoor and Integrated categories for the same campaign.
The last two Black Pencils were awarded to The High Line in New York, a walkway built into a former elevated freight railroad by Diller, Scofidio + Renfro, in the Environmental Design category and Apple for its website Apple.com in the Websites category.
Australia further took home five Yellow Pencils, three of which were awarded to Droga5 Australia for its ‘The Regulars’ campaign for Victoria Bitter in the TV & Cinema Advertising and Writing for Advertising categories. The agency’s third Yellow Pencil was awarded to the ‘4320LA/SYD’ campaign for V Australia in the Direct category.
Also in the TV & Cinema Advertising category for TV commercials 41 - 60 seconds, Publicis Mojo Sydney won a Yellow Pencil for its 'Pure Waters' campaign for James Boags Draught. The last Pencil for the country went to Revolver Films & Publicis Mojo Sydney for the same campaign in the TV & Cinema Crafts category.
In other Yellow Pencil wins for the region, Colenso BBDO/AIM Proximity New Zealand's multi award-winning Treehouse Restaurant project, won in the Brand Communications in 3D & Environments category and Ogilvy & Mather Taiwan took home an award for its 'Soap' campaign for Wego Love Motel in the Brand Communications in Moving Image category.
Director Spike Jonze was awarded the D&AD President's Award from outgoing President Paul Brazier.
Brazier concluded the awards ceremony in saying it has now been proven that creativity shines in the face of a global recession.
"Over the last few years at D&AD, ever more ingenious creative work has been rewarded. Maybe the rise of digital has had something to do with it. That showed us you didn’t need to use traditional media to solve clients’ problems. And when a simple stamp on a useless bank note can make a statement for freedom of speech and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing.”
Access all winners and nominees here.
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