Robert Sawatzky
Apr 29, 2021

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Kelvin Tan, head of customer and marketing for FairPrice Group & Lena Liew, client service director at Iris

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