Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.
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Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.
In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.