Marketing Media
Jenny Chan 陳詠欣
Jun 29, 2014

Okamoto turns restrictions to social advantage in China

SHANGHAI - Strict regulations around 'intimate' products in China have spurred Japanese condom manufacturer Okamoto to move to the forefront of social marketing, where it entertains netizens with copy filled with sexual puns.

Wordplay with Adidas' slogan as part of a World Cup series: 'All In Or Nothing' becomes 'Or 硬（hard）Or Nothing'

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